Google introduced Google AdSense is a network member of the Union, the visit will allow a certain scale of the website publishers to display Google ads and Web traffic into revenue. If a web site Google AdSense, which has become Google's content publishers, I have already joined the AdSense blog for a long time, today I will highlight some of my AdSense use in the process of some knowledge and skills, for your reference.
Advertising format is very important
Advertising should be set to display text, pictures can show format, because the Chinese put advertisements directed many of which are picture format, and the provision of directional price than ordinary high price to many. 300X250、250X250和200X200。 Better format is 300 X250, 250X250 and 200 X200.
ECPM different languages alarming gap
I have established an English language blog to observe the gap between the eCPM, I found that the gap between Chinese and English than I expected, but also, according to my English Blog above data shows that the United States flow in the English AdSense advertising Click on the flow of Chinese eCPM and click Chinese AdSense advertising eCPM price is not a quantitative level, the gap considerably. However, the Chinese flow in the English AdSense click on the advertisements and Chinese eCPM similar advertising, this is probably because the Google AdSense Smart Pricing decisions, so please do not try to guide the flow of Chinese English click advertising.
Reduce invalid click to improve hit rates
Users through various means to reduce the number of invalid click, click advertising at the same time maximize the rate, and this may make eCPM has improved.Using the text will click advertising surround the rate of increase is a good idea. Trying to fool users click on the ads is a stupid behavior.
Not too much advertising unit
My own blog by the results of the tests, enough to put an ad units, placing too many ad units, affecting clean pages, but it may not be the overall price will be increased, placing an advertisement for a more units often good price.
Building high-quality content
Content is also a very important factor, and good quality content users tend to stay longer, higher advertising click-through rate, and good access to the content of others often put in the direction of my blog moonlight there is a lot of directional put advertising, according to my observation, orientation and advertising often has a high eCPM, will be made to improve the overall price.Therefore,多花一些energy to write high-quality translation of original articles or articles, is a blog article enhance the quality of good method. Nothing others do not reprint articles blog.
Different promote a tremendous difference
Some promote click rate and the high rate of conversion, and then introduce some very low, for example, I recommend the blog's AdSense much higher than the yield on the AdWords Unfortunately, the current AdSense has been unable to promote the use in China the.
Official concern blog
Finally, we should see more of the Chinese official AdSense blog, and learn about the latest developments and plans for the official policy, the official sources have the greatest authority to prohibit the things they should not do.
If you have any good experience skills, please tell me this message behind.
